Nätverket CMO goes TECH: Explore the Digital Frontier of customer experiences

Marknadsföreningen Sverige

Explore the Digital Frontier of customer experiences

– Join us to uncover how technology and data will propel your company to the forefront!

Benefit from the collective expertise of Demoskop, Epiroc, Publicis Sapient and Marriott as they share invaluable advice and real-world case studies to guide you along the way.

Erik BerlingEmbark on a Digital Discovery Journey!
Discover the power of comprehensive analysis with Demoskop. By integrating four distinct analysis methods, Demoskop illuminate the path to digital success, providing you with a strategic roadmap to optimize your communication efforts. Dive deep into competitor insights using cutting-edge AI, uncovering valuable content perspectives and dissecting inbound and on-page traffic patterns. Blend this with firsthand experiences from your own website, gleaned through visitor interviews and meticulous traffic analysis. And to top it off, gain invaluable industry context through an exploration of search trends. It’s time to unlock the full potential of your digital presence!

Speaker: Erik Berling, Senior Consultant at Demoskop.
With 20 years of experience in analysis and strategies for digital communication, Erik has a background in both web agencies and media agencies.

Ingela JeratCase Study: Epiroc’s Strategic Utilization of Digital Journey Analysis
Epiroc, in partnership with Demoskop, has recently conducted a comprehensive analysis of the digital journey, encompassing evaluations of their international website,, as well as two competitors’ sites. Ingela Jerat, Global Web Manager at Epiroc, delves into the opportunities this analysis unveils for crafting effective content strategies for their own platform. The website consists today of 110 sites and Epiroc sells their world leading products to 150 countries.

Speaker: Ingela Jerat, Global Web Manager – Brand & Communications at Epiroc.
With extensive experience in strategic digital communication, Ingela has previously worked as Head of Digital at NCC before joining Epiroc, and Head of digital at AMF and AMF Estates.

Epiroc is a global productivity partner for mining and construction customers, accelerating the transformation towards a sustainable society. With cutting-edge technology, Epiroc develops and supplies innovative and safe equipment such as drilling rigs, rock mining and construction equipment and tools for surface and underground applications. The company’s leader and CEO Helena Hedblom was named the most powerful woman in business by Dagens Industri in 2024.

bjorn elmbergAn international outlook – What can we learn from international leaders in great customer experiences?
As consumers around the globe are increasingly using and expecting digitally driven experiences, demands increase on companies to deliver relevance, personalization and engagement, regardless of channel and situation.

Historically, Sweden has been in the forefront in the digital race. Due to factors like high speed internet, a cashless society, trusting consumers, innovation and BankID, we have prided ourselves of being in the forefront of the digital revolution. But are we starting to lag behind? As other regions are catching up and passing us, we see several international examples and best practices showing how we can offer and benefit from even more engaging, modern and data-driven experiences.

In this presentation, Björn will share some observations highlighting how Sweden is lagging behind in some areas, followed by an international case study.

Learn how Marriott is leveraging modern technology for data-driven and personal experiences, connecting online and offline as well as unlocking new revenue streams and stronger customer loyalty. They have transformed their entire business, including proposition, pricing, technology and organisation. All with the purpose to enable better and more relevant experiences in their pursuit of helping people see the world. The outcome has been a transformed seamless, all-relevant guest experience as well as a stronger Marriott business.

Speaker: Björn Elmberg, Nordic industry lead, Publicis Sapient
Björn has been working in the digital services industry for 25 years. He co-founded a leading digital agency, has been working with some of the largest brands in Sweden and has for the last 12 years headed up Publicis Sapient’s retail industry practice.

Boiler plate nätverksträff

En träff med en av nätverksgrupperna skiljer sig något från ett av våra Seminarier, Webbinarier eller andra event:

  • Deltagare uppmuntras till erfarenhetsutbyte – i mindre grupper lär vi av andra deltagare och diskuterar egna utmaningar i rollen
  • Man behöver inte välja eller ”gå med i” en nätverksgrupp – alla medlemmar är välkomna till alla de temabaserade nätverksgruppernas träffar. De två rollbaserade nätverksgrupperna, ”MiS Marknadscheferna” och ”MiS Inhousecheferna”, vänder sig till dig som är marknadschef eller inhousechef, eller motsvarande).
  • För det mesta spelar vi inte in en nätverksträff, även om den sker online – och de diskussioner som sker mellan deltagare görs heller inte tillgängligt för någon som inte var med på träffen

16:00 Check in, mingle and registration
16:30 Presentations and cases; Demoskop, Epiroc, Publicis Sapient and Marriott
17:30-18:00 Q&A, discussions and mingle

CMO goes TECH is headed by Gül Heper Jämterud, who will be hosting and moderating this event, and all future CMO goes TECH network meetup events.

Info & anmälan

När: Tuesday April 9, at 4pm-6pm + After Work
Var: Demoskop, Mäster Samuelsgatan 17, Stockholm

Nätverksträff 9 april, kl 16.00-18.00


Avbokning senast 24h innan till 

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Inte medlem

”Marknadschefer måste kunna ha kompetens att påverka och förbättra hela kundresan”


Gül Heper Jämterud spanar kring marknadschefens roll

by: mis