Marknadsföreningen Sverige
Revolutionizing Road Freight and Redefining Sound
– Einride and Bang & Olufsen Showcase Innovation and Cultural Relevance in B2B and Luxury Markets
Benefit from the expertise of Einride and Bang & Olufsen as they share invaluable advice and real-world case studies to guide you along the way.
How does a brand like Einride make the topic of road freight relatable?
People rarely think about the fact that almost everything around us came by truck, which has a huge impact on the environment and our lives. With innovation and technology at the center, Einride uses creativity to turn transportation into a relatable topic. In a B2B environment, Einride leverages B2C strategy to make people care, and encourage change in the industry.
Speaker: Corinne Aaron, CMO, Einride
Corinne Aaron brings over two decades of global marketing experience, with over ten years in leadership positions, to her new role at Einride.
Metamorphosis – A century of beautiful sound
How do you make a 100-year-old brand culturally relevant for a new generation of luxury consumers? Bang & Olufsen has a history of breaking the mould to redefine how we experience sound and vision. In this keynote, Paul outlines some of the brand’s core challenges and shifts supporting their journey towards luxury.
Speaker: Paul Fletcher Collins, Global Creative Director, Bang & Olufsen
Paul heads up the inhouse creative team and is responsible for the brand and all creative output globally.
En träff med en av nätverksgrupperna skiljer sig något från ett av våra Seminarier, Webbinarier eller andra event:
- Deltagare uppmuntras till erfarenhetsutbyte – i mindre grupper lär vi av andra deltagare och diskuterar egna utmaningar i rollen
- Man behöver inte välja eller ”gå med i” en nätverksgrupp – alla medlemmar är välkomna till alla de temabaserade nätverksgruppernas träffar. De två rollbaserade nätverksgrupperna, ”MiS Marknadscheferna” och ”MiS Inhousecheferna”, vänder sig till dig som är marknadschef eller inhousechef, eller motsvarande).
- För det mesta spelar vi inte in en nätverksträff, även om den sker online – och de diskussioner som sker mellan deltagare görs heller inte tillgängligt för någon som inte var med på träffen
Timings:
16:00 Check in, mingle and registration
16:30 Introduction and welcome – Gül Heper-Jämterud (CGT) & Johan Brandt (Dentsu)
16:35 Paul Collins – B&O
16:55 Corinne Aaron – Einride
17:15 Q&A
17:45-18:00 Mingle
CMO goes TECH is headed by Gül Heper Jämterud, who will be hosting and moderating this event, and all CMO goes TECH network meetup events.
Info & anmälan
När: Wednesday September 18, at 4pm-6pm
Var: Dentsu, Åsögatan 108, floor 8, Stockholm
Nätverksträff 18 sept, kl 16-18
Avbokning senast 24h innan till info@mis.se.
Villkor och avbokningsregler
Så behandlar vi dina personuppgifter
About Einride
Einride is a Swedish technology company at the forefront of sustainable transport. Founded in 2016, the company is pioneering the development and deployment of autonomous, electric freight vehicles and intelligent transport solutions. Einride’s mission is to revolutionize the logistics industry with innovations that reduce emissions, enhance efficiency, and make roads safer. Their signature product, the Einride Pod, is a driverless, fully electric truck designed for commercial use. At the event, the Chief Marketing Officer of Einride will share insights on how the company is shaping the future of logistics through cutting-edge technology and a commitment to sustainability.
Speaker bio
Corinne Aaron brings over two decades of global marketing experience, with over ten years in leadership positions, to her new role at Einride. Most recently Aaron served as the Chief Marketing Officer at the mobility solutions brand Lynk & Co, and prior to that, served as the Head of Marketing, EMEA at Tesla for six years. At Tesla, she led a team through vigorous growth including expanding into six new markets, launching four marque products and supporting the scaling of the supercharging network to over 500 locations throughout Europe. Additional experience includes time with the adidas Group, supporting marketing efforts for the Reebok brand, launching the US subscription brand Lovevery in Europe and spearheading leisure marketing for Hyatt Hotels from their Chicago HQ.
Paul Fletcher Collins is the Global Creative Director at Bang and Olufsen. He heads up the in-house creative team and is responsible for the brand and all creative output Globally. Paul likes to make waves, creating work that has cultural impact. He does this by working with brave people willing to take risks and defy mediocrity by working at the intersection between storytelling and services. His work landed Åkestam.Holst as the third-best interactive agency in the World via The Gunn Report – where one living US President tweeted about his work. His career has also seen him take on Creative Director roles previously at Publicis Sapient, R/GA, Kishenbaum, and AKGQ, to name a few. Paul is a regular keynote speaker across many countries and organisations, sharing his expertise, insights and ideas about cultivating creativity.
In his spare time, Paul is a regular keynote speaker and an ardent biohacker – where he is still trying to figure out how the chip implant in his hand can help him live a life without credit cards and keys.
”Marknadschefer måste kunna ha kompetens att påverka och förbättra hela kundresan”
Gül Heper Jämterud spanar kring marknadschefens roll
by: mis
18-mar-24