Marknadsföreningen Sverige
The power of omnichannel: Insights from Denmark’s largest automotive player
– Data driven strategies for personalized engagement, conversion, and ROI
Semler is Denmark’s largest automotive player and a reliable partner for the agricultural & machinery sector. With a history spanning over a century, they import major car brands and agricultural machinery, operate retail businesses, and develop innovative mobility solutions like driverless technology. As a market leader, Semler represents brands such as John Deere, Porsche, Audi, Škoda, CUPRA, Seat and Volkswagen, bridging the gap between traditional business and the future of mobility.
We are looking forward to meet Morten Friis-Olsen who is the Chief Marketing Officer at Semler. As an experienced professional, Morten boasts expertise in leadership, marketing, and business development, specializing in data, digital technologies, and customer-focused sales and branding.
During this event, Morten will let us in behind the scenes at Semler where he leads marketing efforts for a diverse portfolio of the Volkswagen Group brands, ensuring a cohesive and customer-centric approach across the group.
In his talk, he will touch upon:
- Creating experiences and activations that leverage consumer data to deliver personalized content and offers, strengthening the bond to potential customers while subtly introducing them to your brand
- Employing data-driven strategies to identify and nurture high-quality leads, maximizing conversion rates and sales opportunities based on zero- and first-party data
- Implementing robust tracking mechanisms to attribute sales directly to segments and activities, providing clear evidence of ROI
Key take aways from the event:
- Building a setup and environment designed to gather and leverage customer behavior data, generating insights that drive the best possible decisions for brands across the group portfolio
- From reactive advertising to proactive customer dialogue integrated into business operations and strategy
- Increase focus on customers, customer behavior, segmentation, and prediction in dialogue with top management
En träff med en av nätverksgrupperna skiljer sig något från ett av våra Seminarier, Webbinarier eller andra event:
- Deltagare uppmuntras till erfarenhetsutbyte – i mindre grupper lär vi av andra deltagare och diskuterar egna utmaningar i rollen
- Man behöver inte välja eller ”gå med i” en nätverksgrupp – alla medlemmar är välkomna till alla de temabaserade nätverksgruppernas träffar. De två rollbaserade nätverksgrupperna, ”MiS Marknadscheferna” och ”MiS Inhousecheferna”, vänder sig till dig som är marknadschef eller inhousechef, eller motsvarande).
- För det mesta spelar vi inte in en nätverksträff, även om den sker online – och de diskussioner som sker mellan deltagare görs heller inte tillgängligt för någon som inte var med på träffen
Timings:
15.30 – Check in and fika
16.00-17.00 – Keynote & fireside chat
CMO goes TECH is led by Gül Heper Jämterud, who will be hosting and moderating this event, and all CMO goes TECH network meetup events.
Info & registration
När: Wednesday March 12, at 3.30pm-5pm
Var: Studio Puck, Kommendörsgatan 24, Stockholm
Nätverksträff 12 mars, kl 15.30-17.00
Avbokning senast 24h innan till info@mis.se.
Villkor och avbokningsregler
Så behandlar vi dina personuppgifter
Speaker
Morten Friis-Olsen is the Chief Marketing Officer at Semler, Denmark’s leading automotive conglomerate. An experienced professional, Morten boasts expertise in leadership, marketing, and business development, specializing in data, digital technologies, and customer-focused sales and branding.
His expertise lies in understanding consumer behavior and translating it into effective marketing strategies, driving brand awareness, sales, and customer loyalty. Previously Morten worked nearly a decade within destination management promoting Copenhagen as the most livable metropolis in the world.