CMO goes TECH
The international marketing and tech network for the CMO of the future
Welcome to our brand new network for CMOs!
We inspire CMOs to take on a more exciting role at the cross road between marketing, sales and tech always focusing on the customer.
We offer you networking, trendspotting, presentations, insights and reports from companies on the forefront, collaborations, and the possibility to learn more about Tech.
We believe in the death of the traditional CMO and that a new breed is emerging who have the knowledge to create the best business value and customer experience through the combination of marketing, sales, innovation, and tech.
Upcoming CMO goes TECH events
Being planned now! To be published here and in our event calendar: https://mis.se/event/
CMO goes TECH® is for C-level professionals within the fields of marketing, sales, innovation, or technology within all industries.
The Network is created for like-minded people who are curious to learn more about how we can maximize business value through improved customer experiences.
We invite thought-leaders and passionate speakers on stage and offer our members collaboration, trendspotting, and the opportunity to get inspired through a series of events, hosted at exciting locations (and as webinars). Other than the experience itself, there are intangible gains made by communicating with other professionals in or relating to each other’s industry and establishing a mutually beneficial relationship.
The network was founded in November 2017 by Gül Heper-Jämterud and Cecilia Hjertzell. As of late 2023, the network had over 900+ C-level members within the fields of marketing, sales, innovation, and tech – from more than 10 countries.
Head of network
Gül Heper-Jämterud is a renowned leader in the brand and digital space, known for her innovative prowess and entrepreneurial acumen. Currently serving as founder of CMO Goes Tech, she also contributes her expertise as a consultant, advisor, and board member to various corporations.
With a two-decade career, Gül has held high-profile international leadership roles with distinguished brands such as Absolut Vodka, Nespresso, Coca-Cola Europacific partner, HTL Hotels, Manolo Blahnik, and Scandic Hotels.
Gül is a respected international presenter, with a keen interest in future-focused brand development, encompassing customer experiences, digitalization, and innovation. In 2017, she established CMO Goes Tech, an international network with 1000 members in ten countries, committed to bringing together forward-thinkers to redefine the CMO role by leveraging advanced technologies to improve the customer experience.
Socialt
Passa på att diskutera aktuella ämnen även mellan träffarna, t ex på vår LinkedIn- eller Facebook-sida.
Previous events
Explore the Digital Frontier of customer experiences
Erik Berling, Senior Consultant at Demoskop
Ingela Jerat, Global Web Manager – Brand & Communications at Epiroc
Björn Elmberg, Nordic industry lead, Publicis Sapient
Prove your value as CMO with Attention as one of the key metrics!
Carl-Johan Runer, Business Director Attention at Odyssey AB
Björn Ivarsson, Media Manager at Spendrups Bryggeri AB
Jacob von Segebaden, Senior Insight Manager & Attention Lead at Dentsu
CMO goes TECH in collaboration with Mynewsday
Viktoria Wyckman, Founder & CEO at Culture Defined
Ana Adi, Professor in PR & Corporate Communications
Gül Heper-Jämterud, Founder of CMO goes TECH
Ardelan Sohrevardi, Samsung
Pontus Rosén, Synsam
Rikke Iben Nees, Campaign Manager at Fuldkornspartnerskabet
The Future of E-commerce – the coming CMO goes TECH event
Patrick Kool, Measurement Specialist på Google
Karl Norling, Cheif Marketing Officer JamesEdition
Building sustainable brands
Mathias Wikström, CEO at Doconomy
Kaj Török, Chief Sustainability Officer at MAX Burgers
Maria Wetterstrand, CEO at Miltton Europe
Phygital experiences – 15th CMO goes TECH event
Nils Rylén, Head of Global Marketing Communications & Marketing Sweden at Polestar
Mattias Schedvin, Senior Retail Strategist at WorkShop The Consumer Experience Agency
13th meetup on the topic Marketplaces
Jelle Sybesma, Head of the Marketplace Department and Senior Marketplaces Consultant at Emakina
Pierre Norberg, Head of Sales & Marketing at Tradera
Matilda Svensson, Partner Manager at CDON Marketplace
Jorrit Steinz, CEO at ChannelEngine
CMO goes TECH 12th meet up – Loyalty is Dead, Long Live Loyalty!
Elsa Bernadotte, co-founder of Karma
Åsa Leckner Tham, Client Director and Head of CRM & Loyalty at Kaplan, Part of Accenture Interactive
Ceyhun N. Pehlivan, Co-Leader TMT and Data Protection, Managing Associate – Linklaters (Madrid)
Mattias Olsson, CEO & Partner at Apegroup
The 11th Meetup – Trends in 2021 and beyond – Are you ready for the race?
Dr. Pernilla Jonsson, Head of Consumer & IndustryLab at Ericsson Research
Ann-Sofie Isaksson, Consumer & Customer Insight Manager at Ikea Ingka Group
CMO goes TECH 10th meet up – CMO, the next CEO?
Sabina Rasiwala, CHRO, CMO and CCO at SVT
Henrik Fontin, CHRO and Head of Communication at Jernhusen
CMO goes TECH 7th Meet up – how to succeed with a holistic customer experience
Jenny Gejke, Head of Digital Sales Channel Development at SJ
Jonas Carlson Almqvist, Tech Lead, Digital in Destination at Thomas Cook
CMO goes TECH 6th Meet up – on Creative Data: Big data is here to stay – how can we make the most out of it?
Christian Cabau, Marketing Manager of Sweden and Finland at Klarna
Stefan Månsby and Veronica Lundberg, Basefarm – part of Orange group
Johanna Sahlman, Head of Halebop
Next event – The fifth meet up focusing on Story doing
Stefan Moritz, VP Customer Experience
Margaretha Finnstedt, Global Director of PR & Brand Innovation at Husqvarna
Next meet up focusing on – AI and Cypersecurity
Thom Thavenius, Deputy CEO at EyeOnID
Enkeleda Ibrahimi, Cypersecurity Expert
Christopher Neitzert, Four time unicorn manager
Meet up September 27th in Stockholm – Focus on How to drive innovation
Marie Andervin, Digital transformation enabler at DigJourney