B2B

Nätverket B2B: How to defend your Marketing budget

Marknadsföreningen Stockholm

How to defend your Marketing budget

Välkommen till en träff med B2B-nätverket, som i första hand kommer att hållas på engelska. Talaren anpassar dock språket efter vilka som deltar på träffen.

CMOs (and the whole commercial team) generally struggle with several critical strategic questions:

  1. How should we balance costs between sales, marketing, and PR?
  2. Which marketing categories should we increase, decrease, add or remove?
  3. How do the various marketing and sales activities contribute to revenue, profit, and cash flow?

Proof is working with Automated Marketing Mix Modeling, alongside numerous well known global brands such as Intel, Daniel Wellington, Oracle, Nivea, and Johnson Controls. In the course of the seminar, Christopher will share methods used by the biggest companies in the world to answer the questions above and also 7 general insights that you can bring back to your team.

Christopher will also share his knowledge regarding the different available analytics methods used by marketing, PR, and sales.

 

När: Onsdag 4 december, kl 11.00-13.00
Var: Frontit, Ludvigsbergsgatan 20, 118 23 Stockholm

Proof Analytics bjuder på en enklare lunch.

 

Avbokning senast 24h innan till info@mis.se. No show-avgift (349 kr ex moms) utgår vid sen avbokning eller utebliven närvaro.

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Nätverksträff 4 december, kl 11.00-13.00

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