The branding of Stockholm – The Capital of Scandinavia
A case study with Stockholm Business Region
OBS: Detta seminarium genomförs på engelska.
So are places really brands?
What are the key challenges and unique aspects of the branding and marketing places and destinations? Welcome to this lunch seminar with Julian Stubbs, place branding expert and brand strategist, who created the brand positioning and tag line ‘Stockholm, The Capital of Scandinavia’, and Anna Gissler from Stockholm Business Region.
Some key take aways from the seminar:
- How do you market and brand a place?
- How does it differ from the marketing of consumer goods and services?
- What role do politicians play?
- How important are stakeholders?
- How do you position a place?
The main presenter, Julian Stubbs, will use examples from his own career covering projects for the city of Stockholm, Sigtuna, Royal Djurgården, Basel region in Switzerland and the city of Liverpool in the UK. He’ll also share stories regarding the branding of New York, Hollywood, and even when he interviewed John Lennon’s sister.
We will also hear a short presentation from Anna Gissler, acting CEO of Stockholm Business Region on their marketing and branding today – some 14 years after ’Stockholm, the Capital of Scandinavia’ was first launched. She will also share some insights on Stockholms DNA and where creativity thrives.
Stockholm Business Region, with the two subsidiaries Visit Stockholm and Invest Stockholm are responsible for promoting and developing Stockholm as a business and tourist destination under the brand Stockholm – The Capital of Scandinavia.
När: Tisdag 19 februari, 11.30-13.00*
Var: Mornington Hotel, Nybrogatan 53, Stockholm
Nyfiken på mer om place branding – ta en titt på dessa videos från Place branding eventet i Liverpool.
*Enklare lunch serveras från 11:30, seminariet börjar 12:00.
Avbokning sker senast 24h innan till firstname.lastname@example.org. Vid sen avbokning eller utebliven närvaro utgår no show-avgift 349 kr ex moms.