Med fokus på B2B
–Möt nätverkets nya ledare!
Har du koll på vår nätverksgrupp för Business to business? Det här är erfarenhetsnätverket för dig som jobbar med marknadsföring och kommunikation riktad mot företag. Gwen Lafage och Christine Sandmark är båda relativt nya som nätverksledare för Marknadsföreningen. Här berättar de lite mer om sin respektive bakgrund och om vad nästa träff, den 23 maj, kommer att handla om. Nätverkets träffar genomförs mestadels på engelska.
What can you tell us about the B2B network group?
–B2B marketers face a unique set of challenges requiring different strategies and skill sets. The B2B network will bring people together to share experiences, identify best practices, and create a community of B2B marketing experts.
Is it open to anyone in B2B marketing and communication, or is there a certain focus area?
–Yes, it’s open to anyone with an interest in B2B marketing and communication.
Tell us about your professional background!
–Gwen Lafage is General Manager at Sköna Europe. She started her career in global ad agencies in London and Paris (Leo Burnett, Grey and BBDO) leading campaigns for brands like P&G, Coca-Cola, Masterfoods, American Express. She turned her attention to B2B marketing in 2014 when she joined Sköna’s San Francisco Headquarters as account director, driving business with Silicon Valley Brands such as On24, Apigee, Affirm, Snowflake…
–Christine Sandmark is Marketing Manager at Frontit, a Swedish IT-consultancy company. She has over 15 years of experience developing marketing and sales for Swedish and international companies within IT and education. She has a passion for digital marketing, networking and events.
What do you feel that you will bring to the network?
–We will bring a focus on B2B brand strategy, lead management, sales-marketing alignment, account based marketing, and other issues specific to marketers in the B2B world. We will bring an international, tech driven perspective, which is highly relevant to Stockholm’s B2B ecosystem.
The next meetup for the B2B group, titled ”B2B Brands in the age of the customer”, is on the 23rd of May. Tell us all about it!
–We’re gathering experts to discuss three topics that are central to successful B2B marketing:
- The importance of branding to build trust and drive sales to professional customers
- The common internal barriers B2B marketing teams hit when they go ”customer-first” and how to address them.
- How a successful brand transformation requires deep organizational changes.
Mer info & bokning: 23 maj, B2B Brands in the age of the customer