VR & brands – Storytelling just got more exciting
Välkommen till denna nätverksträff med Content Marketing, som hålls på engelska.
Our ever-evolving digital landscape means ever-evolving opportunities to tell stories, influence audiences and build brands. It also means there’s always something new to get your head around.
VR and augmented reality may be owned by gamers right now, but that’s changing. And it will keep changing as brands, both B2B and B2C, explore the potential of this exciting technology.
But how do brands avoid the trap of using technology for the sake of it, with no real purpose, no end goal, no clear message and no obvious relevance? Technology aside, there is much to consider from a storytelling and content perspective.
Join House of Harvey and Mission IX for a fun look at how brands can make sure that immersive technology aligns with their brand story, is relevant to audiences and results in content that has an impact.
Try out the latest VR equipment from brands such as HTC Vive, Oculus and PlayStation, and some of the 200+ games Mission IX has on offer at its VR experience centre.
När: Torsdag 16 november, kl 08.00-10.00
Var: MissionIX, Folkungagatan 44 (vid Medborgarplatsen)
Avbokning senast 24h innan till firstname.lastname@example.org. No show-avgift (349 kr ex moms) utgår vid sen avbokning eller utebliven närvaro.